Monday, January 28, 2013

“Experts Views on the Value of Business Plans”

“Experts Views on the Value of Business Plans” 

Business Plan writing is very important to my company in order for us to secure funding. What I have learned from this program is that you can never be too sure about the market you are targeting, what should investors expect from your venture and will this product or service you offer be beneficial to your consumers. In order to be successful one have to make sure they know their products and service and is this service lacking in the market we are targeting. Many times you will find entrepreneurs who have great ideas and really do not have a grasp on what their product or service will give to his or her consumers. What I have learned is you have to know your market, what are my consumers lacking? And how can I change that void to an investment.  Taking these things in mind I have decided to make a few changes to my Business Plan, to focus more on my market and how I can convert more consumers and business to partner with my service. We have so much to offer or clients as a business so we want to make sure that every client experience that luxury service we offer and become promoters and referrals for our company. Making these changes and setting up a plan will show and instill confidence in our potential investors that our products and service is worth investing in. After reading an article from Andrea Cockerton we can find a trend. Andrea mentions that networking event is a great way to target contact to large companies that can eventually turn around into long-term partnership and funding. I agree you find networking events to be very informative and beneficial, for you get the opportunity to talk to different people in different areas of the industry that can be lead to one of the real big dogs in investments or work for one of the big banks that are seeking ventures such as yours. Kevin Gieger spoke on production companies taking that step in the industry by producing their own show from in house. I agree I find it more cost effective when you source in house than from other companies. However when doing business with outside companies you build relationships but when you use your own house equipment and staff you have all right to the ideas, venture or product you produce. This is one of the key things I am looking to incorporate in my company. I intend to purchase our own equipment and supply and hire an in house staff to run that department. I believe our investors would find that smart and resourceful. Investors are more concern with the marketing and business operations and how will product or service give them a return on their investment. So in all honesty they are more interested in looking at the projected business growth for the first three years. 


Expert Views on Business Plans (AUGUST 9, 2012) “Andrea Cockerton & Angelo Meneguzzi” Retrieved From: http://bpexpertviews.blogspot.com/2012/08/andrea-cockerton-angelo-meneguzzi.html

Expert Views on Business Plans (AUGUST 9, 2012) “Indie FIlm Business Side - Kevin Gieger” Retrieved from: http://bpexpertviews.blogspot.com/2012/08/indie-film-business-side.html

Expert Views on Business Plans (AUGUST 9, 2012) “Steve Blank and Carlos Slim Business Models” Retrieved From http://bpexpertviews.blogspot.com/2012/08/steve-blank-business-models.html

By Melisa Brown 
Date: January 28, 2013

Wednesday, January 9, 2013





Nicole Williams Linked In's Connection Director and Business expert, is known for sharing here tips and tricks on business planing and her well renown guide to the world of successful business plans.  Nicole lets us know the importance of a business plan, what investors are looking for in a business plan.  A Business Plan is a guide to your new business venture, It lets an investor know how this business will materialize in the next couple of years, and it is also a blueprint on what they can expect from the company as it grows. A business plan should not be no more than 10-15 pages, in order to grab the investors attention. Nicole let us know that we do not need to give a great deal of information, but what we need to focus on is the selling points of a business plan that will keep the investor interested while going over your plan. 

Think of it as a story, and the audience is a child. A child wants a story that is interesting and intriguing that will keep their attention throughout the whole story. An investor is just the same, they need to hear numbers,executive summary and learn more about the management team that will be running this business and in charge of their investment. These components are key to any business plan and key to your investors. Focus on what makes your company unique, look for employees that are creditable that have a track record that will be beneficial to your company success. Nicole Williams lets us know that she has seen it all from the small companies to the large companies both good and bad, and in order for any company to land a good investment deal the business plan has to be creditable to draw any investor attention.


“Nicole is the bestselling author of three books, the latest of which, Girl on Top: Your Guide to Turning Dating Rules into Career Success, has been optioned by Dan Jinks and Bruce Cohen, the producers behind the Academy Award winning films American Beauty and Milk. Nicole is also Linked In's Career Expert. Nicole's role at Linked In is to help professionals understand how to enhance their careers using the Linked In network. The company she founded, WORKS by Nicole Williams, is the go-to resource for career-minded young women and was named one of Forbes magazine's Top 10 Career Websites for Women. You’ve seen her on TV— as a regular guest on Today, Good Morning America, and CNN—and in print, where her advice has appeared on the pages of ELLE, Cosmopolitan, Glamour, Marie Claire and the Wall Street Journal.” 


Youtube: http://youtu.be/NCTuuC_OjNE

Created by Melisa Brown