Saturday, October 27, 2012




“Tim Berry is co-founder of Eugene Social, founder and Chairman of Palo Alto Software, founder of bplans.com, and a co-founder of Borland International. He taught starting a business at the University of Oregon for 11 years. He is author of books and software including Business Plan Pro, published by Palo Alto Software, and The Plan-As-You-Go Business Plan, published by Entrepreneur Press. He has a Stanford MBA degree and degrees with honors from the University of Oregon and the University of Notre Dame.
His website is at timberry.com and his main blog is Planning Startups Stories; he also posts on several other blogs including Huffington Post, Amex OPEN Forum, and Industry Word at sba.gov. He is an active investor member of the Willamette Angel Conference.”

Key Component of a Business Plan:

Berry talks about the important of a business plan and what investors look for when looking for potential investment opportunities. The key components of a business plan are your Executive Summary. The Executive summary is a brief summary of everything that is explains in the body of your proposal. It gives an investor the opportunity to see if this venture is worth investing or meets their needs prior to reading the entire plan. We then move on to the second key component, the Marketing Plan.  The marketing plan relates to your product and service and should be outlined in your business plan. This shows an investor how the product and service will fulfill the demand within your marketplace. However the company would also need to show that it has advertising, marketing and sales force to effectively get the product and service distributed and build its brand awareness.

The third key component is your competition analysis. This shows who the competition is and how the competition is effectively penetrating the market. If there is not a lot of competition then this proves that there is a need for this service in its market and an open field for business. If the competition is high then the investor would need to see what you do better and why the market purchase your goods and service over the other competitors.
The fourth component is Management. Investor likes to learn about the key personnel and any strategic alliances the company has. Management is very important to any company because they are the ones who see to the success of the business. Without the right people who have a track record that proves they are capable of running the business investors will walk away from the venture. 

Finally the last key component that set the tone for the plan is the Financials. Financials are essential for any investor to feel confident that the team understands the market, real costs of business where profits will be earned. For many start-up companies, the financials are done in a pro forma fashion. This means that figures are placed as hypothetical numbers based on data known to the company. For instance, a company may know how much it will cost to make a widget and what it will cost to market it, but may place a constant in for total sales within the year to demonstrate what revenues for the company might be.

These components are key to any business plan and key to your investors. Focus on what makes your company unique, look for employees that are creditable that have a track record that will be beneficial to your company success. Tim Berry lets us know that he has seen it all from the small companies to the large companies both good and bad, and in order for any company to land a good investment deal the business plan has to be creditable to draw any investor attention.


Time Berry

Tim Berry Photo

Time Berry Blog

A Good Business Plan by Tim Berry September 12, 2012

Saturday, October 20, 2012

“Lawyers, Libel, Logos and Lollipops”

Industry Expert Laws and Liability

“Lawyers, Libel, Logos and Lollipops”

Listening to this podcast regarding UMG v. Veoh case Gordon Firemark explains the issues relating to ISP infringement materials. In this case he point out that the very fact that UMG as actual knowledge of infringing on Veoh ISP without notifying the copyright holder of the ISP to infringe material. It all boils down to did YouTube know or did they know of the infringement material and what material should the copyright holder have to present to prove their case and what actual rights do they have to block access. However it all comes down to the 9th circuits, will the 9th circuit follow the 2nd circuit ruling and in the end will the following case revile what ISPs should do if they discover copyright infringement.

The podcast also talked about Royalties dispute with the Universal and Eminem case. Now we all know that a lot of cases have been presented regarding digital downloads and actual sales when it comes to music. Artists have been fighting for a percentage of sales on digital download for years and feel that they have been ripped off from gaining their percentage from their album sales. This case brings light on said situation, the judge in the case blast UMG that they are knowingly bamboozling these artists by rewording document and using them against these artists in court. The Judge ruled that this court would not allow them to get away with it. So the court ruled that they will allow the defendant right to bring their complaint in the new amended case.

This case is all about license vs. Sales and we all know that as Artist we can get wrapped up in the glitz and glimmer and not really aware of what is really going on. It is always wise to have contract and sales agreement reviewed by a legal advisor before signing. The music industry is an industry that we always seem to find the most lawsuits when it comes to royalties and percentage of sales. Recording labels, have always piggyback off artist. As artist we have to educate ourselves of what is right from what is wrong, we have to know our industry, our rights and what resources are at our disposal before we engage in any new business. I have learned a lot over the past few years that you always need to have something in writing; you need legal advisors and never sign anything because it sounds good.

By Melisa Brown (October 20th 2012) 

Gordon Firemark - (2012) Entertainment Law Update Podcast – ITunes (Episode 32 – Lawyers, Libel, Logos and Lollipops (July 05, 2012)
Retrieved on October 20th 2012 From ITunes & (www.entertainmentlawupdate.com)

Gordon Firemark - (2012) -Entertainment Law Update Podcast – ITunes (Episode 29 – 360 deals, rights of publicity, and more (March 29, 2012)
Retrieved on October 20th 2012 From ITunes  & (www.entertainmentlawupdate.com)

Finnegan: IP Law Podcast Series – ITunes (Fashion Counterfeiters Put on Notice: Courts Grant Sweeping injunctive Relief in Tory Burch Case (November 01,2011)

Empire's Fashion Show

While fall temperatures are dropping outside, it didn't stop the spring colors of aqua, yellow, and grey from brightening up the room in the Empire Room within the Empire State Building this week. Model/Actress Denise Dietrichs, of the Top 20 Victoria Secret Angel Tour and Miss Russia New York, Angelina Shipilina help convert the lounge into a catwalk of the latest fall trends and concepts of the season.  Designers Lizzi London, Sharon E. Clarke, and Dexter John gave a glimpse into their current fall collections for the Celebrity Annual Platinum Red Carpet Networking Event. Ruffles, fringe, and chiffon flowed seamlessly through the crowd in high fashion. Within the men’s wear category, embellished jackets were the focal point and rave.   Fashion week maybe officially over however that doesn’t stop designers from putting on a show stopping event. Stay tune to FAME ROCKS FASHION WEEK 2013 fashion event in February you don't want to miss it...