Monday, February 25, 2013



This past fashion week I had the opportunity to view one of the most dynamic, unique and well tailored collection from Marlene Haute Couture. The Garment were so devine and breath taking, Marlene is surely becoming the next power house brand, a collection such as this should be available in New York top department stores. 

Since October 2011 , Marlene Haute Couture ( MhC ) has been successfully branding her Name and Label through participation in multiple Fashion Events including: Midwest Fashion Week (Indianapolis) October 2011- Gypsies of the Nile an Avante Garde Collection featuring Peacock Feathers, Plitz's New York City Fashion Week February 10, 11, 2012 with two Collections, an expanded Avante Garde Bridal Collectionon the first night and a new elegant Black and Red Brocade themed Collection the second night. Both received many accolades including from the producers themselves in the media interviews with MhC after the shows. The Plitz's Producers stated that both Collections were the Best they have seen at their Events.

Marlene’s designs are of very high quality, one of a kind, unique but yet very feminine. Her clients will associate Marlene’s designs with their dramatic yet extremely feminine appeal, the attention paid to elaborate detail work, and the fact that the garments are usually created to make a statement. She is perhaps best known for her exquisite wedding gowns and formal evening wear such as prom dresses.

Marlene has her own unique fashion ideas, and does not believe in following trends blindly. She can be identified by her distinct style and preference for quality fabrics. Marlene is particularly taken with feminine, soft flowing lines. We look forward to seeing more from Marlene on her way to becoming the next power house brand. 


• http://marlenehautecouture.com
• marlenehcouture@facebook.com


By Melisa Brown 

Tuesday, February 12, 2013

Aaron Camper @ The Grammy's performing with Justin Timberlake!

The 55th Annual Grammy's was a night to remember, with stellar performance from Justin Timberlake that stole the show with his extravagant performance. Justin Timberlake with his 15 plus member band rocked the stage with background singer such as Aaron Camper and a full orchestra in full black Suit & Tie" and another new track from his upcoming third solo album, "Pusher Love Girl." Whether in black and white or color, JT and his backup singer Aaron Camper and his band brought down the house.

Aaron Camper hailing from Salisbury, MD this Grammy Nominated singer/songwriter has always had a hunger and a drive to learn music in its purest and simplest form without compromising the art. At a young age this son of a preacher was given an array of songs and records from his father that would change his life forever. He started his professional singing career in 2004, right out of high school. Aaron has toured with Jill Scott, J.Cole, Diddy Dirty Money, Mike Posner and Chris Brown to name a few. At the start of 2010, Aaron took his solo career into his own hands with his partner Adam Blackstone and on January 1st, 2011, Aaron released his first mixtape entitled “Welcome to My World. The mixtape features sounds from Swiz Beats, Kanye West, Eric Roberson and DJ Aktive to name a few. On February 15, 2012 at FAME ROCKS FASHION WEEK 2012 Aaron Camper rocked the stage with designer Veronica Spadaro Collection, his performance was stellar and had the audience in amazement. Take a look at his stellar performance from the Grammys, Fame Rocks Fashion Week and more. We at The New York Fame love to see you talented artist that pursue their dreams, and make them a reality. We are proud to know such great talent. 

JT Performance at the Grammy's 

Aaron Camper at FAME ROCKS FASHION WEEK 2012

Veronica Spadaro 2012 Collection  

- twitter.com/AaronCamper
- www.facebook.com/AaronCamperMusic

Monday, January 28, 2013

“Experts Views on the Value of Business Plans”

“Experts Views on the Value of Business Plans” 

Business Plan writing is very important to my company in order for us to secure funding. What I have learned from this program is that you can never be too sure about the market you are targeting, what should investors expect from your venture and will this product or service you offer be beneficial to your consumers. In order to be successful one have to make sure they know their products and service and is this service lacking in the market we are targeting. Many times you will find entrepreneurs who have great ideas and really do not have a grasp on what their product or service will give to his or her consumers. What I have learned is you have to know your market, what are my consumers lacking? And how can I change that void to an investment.  Taking these things in mind I have decided to make a few changes to my Business Plan, to focus more on my market and how I can convert more consumers and business to partner with my service. We have so much to offer or clients as a business so we want to make sure that every client experience that luxury service we offer and become promoters and referrals for our company. Making these changes and setting up a plan will show and instill confidence in our potential investors that our products and service is worth investing in. After reading an article from Andrea Cockerton we can find a trend. Andrea mentions that networking event is a great way to target contact to large companies that can eventually turn around into long-term partnership and funding. I agree you find networking events to be very informative and beneficial, for you get the opportunity to talk to different people in different areas of the industry that can be lead to one of the real big dogs in investments or work for one of the big banks that are seeking ventures such as yours. Kevin Gieger spoke on production companies taking that step in the industry by producing their own show from in house. I agree I find it more cost effective when you source in house than from other companies. However when doing business with outside companies you build relationships but when you use your own house equipment and staff you have all right to the ideas, venture or product you produce. This is one of the key things I am looking to incorporate in my company. I intend to purchase our own equipment and supply and hire an in house staff to run that department. I believe our investors would find that smart and resourceful. Investors are more concern with the marketing and business operations and how will product or service give them a return on their investment. So in all honesty they are more interested in looking at the projected business growth for the first three years. 


Expert Views on Business Plans (AUGUST 9, 2012) “Andrea Cockerton & Angelo Meneguzzi” Retrieved From: http://bpexpertviews.blogspot.com/2012/08/andrea-cockerton-angelo-meneguzzi.html

Expert Views on Business Plans (AUGUST 9, 2012) “Indie FIlm Business Side - Kevin Gieger” Retrieved from: http://bpexpertviews.blogspot.com/2012/08/indie-film-business-side.html

Expert Views on Business Plans (AUGUST 9, 2012) “Steve Blank and Carlos Slim Business Models” Retrieved From http://bpexpertviews.blogspot.com/2012/08/steve-blank-business-models.html

By Melisa Brown 
Date: January 28, 2013

Wednesday, January 9, 2013





Nicole Williams Linked In's Connection Director and Business expert, is known for sharing here tips and tricks on business planing and her well renown guide to the world of successful business plans.  Nicole lets us know the importance of a business plan, what investors are looking for in a business plan.  A Business Plan is a guide to your new business venture, It lets an investor know how this business will materialize in the next couple of years, and it is also a blueprint on what they can expect from the company as it grows. A business plan should not be no more than 10-15 pages, in order to grab the investors attention. Nicole let us know that we do not need to give a great deal of information, but what we need to focus on is the selling points of a business plan that will keep the investor interested while going over your plan. 

Think of it as a story, and the audience is a child. A child wants a story that is interesting and intriguing that will keep their attention throughout the whole story. An investor is just the same, they need to hear numbers,executive summary and learn more about the management team that will be running this business and in charge of their investment. These components are key to any business plan and key to your investors. Focus on what makes your company unique, look for employees that are creditable that have a track record that will be beneficial to your company success. Nicole Williams lets us know that she has seen it all from the small companies to the large companies both good and bad, and in order for any company to land a good investment deal the business plan has to be creditable to draw any investor attention.


“Nicole is the bestselling author of three books, the latest of which, Girl on Top: Your Guide to Turning Dating Rules into Career Success, has been optioned by Dan Jinks and Bruce Cohen, the producers behind the Academy Award winning films American Beauty and Milk. Nicole is also Linked In's Career Expert. Nicole's role at Linked In is to help professionals understand how to enhance their careers using the Linked In network. The company she founded, WORKS by Nicole Williams, is the go-to resource for career-minded young women and was named one of Forbes magazine's Top 10 Career Websites for Women. You’ve seen her on TV— as a regular guest on Today, Good Morning America, and CNN—and in print, where her advice has appeared on the pages of ELLE, Cosmopolitan, Glamour, Marie Claire and the Wall Street Journal.” 


Youtube: http://youtu.be/NCTuuC_OjNE

Created by Melisa Brown 

Saturday, October 27, 2012




“Tim Berry is co-founder of Eugene Social, founder and Chairman of Palo Alto Software, founder of bplans.com, and a co-founder of Borland International. He taught starting a business at the University of Oregon for 11 years. He is author of books and software including Business Plan Pro, published by Palo Alto Software, and The Plan-As-You-Go Business Plan, published by Entrepreneur Press. He has a Stanford MBA degree and degrees with honors from the University of Oregon and the University of Notre Dame.
His website is at timberry.com and his main blog is Planning Startups Stories; he also posts on several other blogs including Huffington Post, Amex OPEN Forum, and Industry Word at sba.gov. He is an active investor member of the Willamette Angel Conference.”

Key Component of a Business Plan:

Berry talks about the important of a business plan and what investors look for when looking for potential investment opportunities. The key components of a business plan are your Executive Summary. The Executive summary is a brief summary of everything that is explains in the body of your proposal. It gives an investor the opportunity to see if this venture is worth investing or meets their needs prior to reading the entire plan. We then move on to the second key component, the Marketing Plan.  The marketing plan relates to your product and service and should be outlined in your business plan. This shows an investor how the product and service will fulfill the demand within your marketplace. However the company would also need to show that it has advertising, marketing and sales force to effectively get the product and service distributed and build its brand awareness.

The third key component is your competition analysis. This shows who the competition is and how the competition is effectively penetrating the market. If there is not a lot of competition then this proves that there is a need for this service in its market and an open field for business. If the competition is high then the investor would need to see what you do better and why the market purchase your goods and service over the other competitors.
The fourth component is Management. Investor likes to learn about the key personnel and any strategic alliances the company has. Management is very important to any company because they are the ones who see to the success of the business. Without the right people who have a track record that proves they are capable of running the business investors will walk away from the venture. 

Finally the last key component that set the tone for the plan is the Financials. Financials are essential for any investor to feel confident that the team understands the market, real costs of business where profits will be earned. For many start-up companies, the financials are done in a pro forma fashion. This means that figures are placed as hypothetical numbers based on data known to the company. For instance, a company may know how much it will cost to make a widget and what it will cost to market it, but may place a constant in for total sales within the year to demonstrate what revenues for the company might be.

These components are key to any business plan and key to your investors. Focus on what makes your company unique, look for employees that are creditable that have a track record that will be beneficial to your company success. Tim Berry lets us know that he has seen it all from the small companies to the large companies both good and bad, and in order for any company to land a good investment deal the business plan has to be creditable to draw any investor attention.


Time Berry

Tim Berry Photo

Time Berry Blog

A Good Business Plan by Tim Berry September 12, 2012

Saturday, October 20, 2012

“Lawyers, Libel, Logos and Lollipops”

Industry Expert Laws and Liability

“Lawyers, Libel, Logos and Lollipops”

Listening to this podcast regarding UMG v. Veoh case Gordon Firemark explains the issues relating to ISP infringement materials. In this case he point out that the very fact that UMG as actual knowledge of infringing on Veoh ISP without notifying the copyright holder of the ISP to infringe material. It all boils down to did YouTube know or did they know of the infringement material and what material should the copyright holder have to present to prove their case and what actual rights do they have to block access. However it all comes down to the 9th circuits, will the 9th circuit follow the 2nd circuit ruling and in the end will the following case revile what ISPs should do if they discover copyright infringement.

The podcast also talked about Royalties dispute with the Universal and Eminem case. Now we all know that a lot of cases have been presented regarding digital downloads and actual sales when it comes to music. Artists have been fighting for a percentage of sales on digital download for years and feel that they have been ripped off from gaining their percentage from their album sales. This case brings light on said situation, the judge in the case blast UMG that they are knowingly bamboozling these artists by rewording document and using them against these artists in court. The Judge ruled that this court would not allow them to get away with it. So the court ruled that they will allow the defendant right to bring their complaint in the new amended case.

This case is all about license vs. Sales and we all know that as Artist we can get wrapped up in the glitz and glimmer and not really aware of what is really going on. It is always wise to have contract and sales agreement reviewed by a legal advisor before signing. The music industry is an industry that we always seem to find the most lawsuits when it comes to royalties and percentage of sales. Recording labels, have always piggyback off artist. As artist we have to educate ourselves of what is right from what is wrong, we have to know our industry, our rights and what resources are at our disposal before we engage in any new business. I have learned a lot over the past few years that you always need to have something in writing; you need legal advisors and never sign anything because it sounds good.

By Melisa Brown (October 20th 2012) 

Gordon Firemark - (2012) Entertainment Law Update Podcast – ITunes (Episode 32 – Lawyers, Libel, Logos and Lollipops (July 05, 2012)
Retrieved on October 20th 2012 From ITunes & (www.entertainmentlawupdate.com)

Gordon Firemark - (2012) -Entertainment Law Update Podcast – ITunes (Episode 29 – 360 deals, rights of publicity, and more (March 29, 2012)
Retrieved on October 20th 2012 From ITunes  & (www.entertainmentlawupdate.com)

Finnegan: IP Law Podcast Series – ITunes (Fashion Counterfeiters Put on Notice: Courts Grant Sweeping injunctive Relief in Tory Burch Case (November 01,2011)

Empire's Fashion Show

While fall temperatures are dropping outside, it didn't stop the spring colors of aqua, yellow, and grey from brightening up the room in the Empire Room within the Empire State Building this week. Model/Actress Denise Dietrichs, of the Top 20 Victoria Secret Angel Tour and Miss Russia New York, Angelina Shipilina help convert the lounge into a catwalk of the latest fall trends and concepts of the season.  Designers Lizzi London, Sharon E. Clarke, and Dexter John gave a glimpse into their current fall collections for the Celebrity Annual Platinum Red Carpet Networking Event. Ruffles, fringe, and chiffon flowed seamlessly through the crowd in high fashion. Within the men’s wear category, embellished jackets were the focal point and rave.   Fashion week maybe officially over however that doesn’t stop designers from putting on a show stopping event. Stay tune to FAME ROCKS FASHION WEEK 2013 fashion event in February you don't want to miss it...